The concept is based on a synergy of elegant typography and minimalist product and interior design, resulting is a flexible and consistant look in the style of Swiss typography.
I was very impressed by Jens Muller's book Logo Modernism, which collects around 6000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity.
The symbol is curve based, you can adjust the
stroke weight for responsive usage.